trough a product pre-launch to "Gold" customers !

Listen : A new product pre-launch for the brand’s "Gold Club" customers.

Create : Reflection on the iconographic image of the product preceding the creation of an original platform showing a high tech image. Creation of a mailing which reinforces the feeling of belonging to the Club. A deeply-felt privilege.

Communicate : Sober and upmarket communication had to be used. The "previewed" product must be perceived as a real privilege. A whole brochure is devoted to it.

This is a published message. All terms of confidentiality were observed during its creation.