In order to cut costs, several DS entreprises offer the possibility of inserting non competitive products in their packages.
The creation of an insert package programme is similar to that of a mailing. The prospect’s profile must be in keeping with the product and the offer sufficiently appealing to trigger purchases. A good adequacy of the offer with the market is then indispensable.
The impact of the insert must be powerful enough to get attention, and that is why we give so much importance to both the offer and creation.